YAY Advertising Co. was founded by Steve Bercovici after over 25 years in advertising and marketing with the best branding companies in the world. He started as a brand manager for Procter & Gamble after obtaining his MBA, and left his position as Advertising Manager there to join RBC as Director of Marketing. From there he spent 10 years with IBM as International Marketing Manager for hardware and software brands.

With this rich experience in branding, advertising and marketing, Steve can help most any business make their mark.